Revolution Digital started building websites in 2004
90% of your customers will look at your website and form a rapid and lasting opinion about you, so it’s important to get it right.
Well built websites act as a credibility check, a sales conversion tool, a conversation starter, a source of market intelligence, an overhead minimiser, and a place that builds engagement with your brand (you’ve got one whether you planned it or not!). In other words its one of the most important touch points for your business.
So what do I need? Anything between one page and the BBC website. Your digital strategy will quickly inform what is required, which could include just some or sometimes all of the following:
Revolution brings website users to life by building personas – detailed descriptions of user types with names and photos to lift them off the page. Personas inject human psychology into website design, identifying personality types, goals & online journeys such as overcoming objections, building value or sales conversion. Once created, they can be prioritised to make sense of competing demands. Vital for any successful website beyond the most simple.
Identifying the content required to meet all the objectives of the website and persona goals
IA finds the site map structure with the lowest click-to-content ratios for prioritised user journeys on sites with more than one layer of navigation. Good IA is the foundation of usability.
Wireframes and user interface (UI) development is a scientific approach to page layout. Important to make sure the website behaves properly when there is more than just a block of text on each page.
User experience (UX) is like UI but focuses particularly on the positive experiential aspects of design to build excitement and engagement. It is rooted in good persona development.
Defines and captures all the clever functional elements needed from endless available possibilities
Sometimes called look and feel, this is the cosmetics of the website, the flesh on the bones, the graphic design part.
Before larger sites are built, its worth making simple prototypes of the main pages and let people play with them to see if they behave as intended. Any last minute changes will still be relatively easy to fix at this stage, saving costs.
Hard coding the site to make it responsive and search engine friendly, then testing it on different web browsers (Internet Explorer, Google Chrome, Safari, etc) and different computers (PC, Apple, etc)
Content Management Systems
A Content Management System (CMS) lets you change the content on your site through a control panel without having to play with the technical build. Examples are Drupal, Wordpress & Expression Engine. We can source the right CMS (procurement), integrate them and train your staff how to use them.
Social Media & eCommerce Integrations
There are many technology integrations possible from within websites, including social media platforms like Twitter and Wordpress or business eCom and shopping cart solutions.
SEO & PPC marketing
Search Engine Optimisation (SEO) finds out how your clients search for you, alters content to give high visibility in search engines and builds responsive search engine friendly code. Pay-Per-Click (PPC) is a paid search facility which can drive traffic without organic search engine optimisation in place
Smaller websites produced for a particular purpose, like a charity campaign or a product launch. Requires a particular approach to ensure they work well.
Find out who’s been on your website, where they went and how long they spent there. Where they’re from, what they like on their toast, etc, etc….